iAuthority White Paper
A synthesis of survey evidence and platform thinking to support a freelancer‑first ecosystem.
Executive summary
Desire to go independent
29.1% show a clear desire (8–10/10) to go independent; 55.9% lean toward independence (6–10/10).
Near‑term intent
Among digital gig workers, 43.6% say they are very likely (8–10/10) to attempt off‑platform work in the next six months; 68.7% lean independent.
Primary barriers
Income instability (59%) and payment security (46%) dominate, followed by trust/credibility and a clear roadmap to transition.
What workers want
Secure payment protection (62%) and built‑in client matching (55%) top desired solution features, alongside marketing support and portable credibility.